PlusInc examined the disparities in accessing HIV Pre-Exposure Prophylaxis among marginalized communities in the United States.
HIV Pre-Exposure Prophylaxis (PrEP)
HIV Pre-Exposure Prophylaxis (PrEP)
Project OverviewIn January 2026, PlusInc announced the commencement of its “PrEP is for Everyone” campaign. This campaign, sponsored by Gilead Sciences—maker of Truvada, Descovy, and Yeztugo—was designed to increase awareness and eventually uptake of a PrEP regimen to prevent the acquisition of HIV.
PrEP Equity Awareness Campaign
Black Communities
Black Americans compose just 14.7% of the United States population, but account for nearly 38% of all new HIV diagnoses, with a diagnosis rate of 41.9 new diagnoses (per 100,000). Black Americans account for 14.5% of all PrEP users, with a PrEP-to-Need ratio of 5.8, meaning that nearly 6 Black Americans are using PrEP for every 1 new HIV diagnosis.
Hispanic/Latine Communities
Hispanic/Latine Americans compose 20.1% of the United States population, but account for nearly 34.2% of all new HIV diagnoses, with a diagnosis rate of 25.2 new diagnoses (per 100,000). Hispanic/Latine Americans account for 17.9% of all PrEP users, with a PrEP-to-Need ratio of 7.9, meaning that nearly 8 Hispanic/Latine Americans are using PrEP for every 1 new HIV diagnosis.
Women
Women compose 50.5% of the United States population and account for 18.8% of all new HIV diagnoses, with a diagnosis rate of 8.1 new diagnoses (per 100,000 Women). Women account for just 9.1% of all PrEP users, with a PrEP-to-Need ratio of 7.3, meaning that just over 7 Women are using PrEP for every 1 new HIV diagnosis.
Endorsements from our partners
“PlusInc solicited input from partners and incorporated our feedback with a clear understanding that the marketing messages needed to reflect the populations being targeted for community engagement.”
Kenya Hutton, DBAc, MPH
Center for Black Equity
“A culturally competent framework incorporates the experiences and perspectives of the communities at the center of the education and outreach. PlusInc demonstrated a commitment to that principle during this project.”
Jessie Claudio
Latino Commission on AIDS
“Collecting data and analyzing it into eye-catching visuals on a screen only goes so far, because the words behind that data must resonate with its intended audience. PlusInc had confidence in its partner's guidance, and they put it into practice.”
Brittany M. Williams, Ph.D.
University of Vermont
